You’re perusing the aisles at your local grocery store. You head over to the produce section and see the word “organic” plastered on different fruits, vegetables and packages. What comes to mind? Higher quality? Higher standards? Can someone point me in the direction of ice cream?

Well, a B Corp is the “organic” version of a for-profit company. B Corps are businesses that have undergone a certification process that confirms that the company meets certain societal and environmental stipulations. These companies are held accountable by B Lab, a nonprofit company that sets the standards for B Corp performance. One of the biggest advantages of partnering or working with a B Corp ensures you are aligning your business with a positive mission. And even more positive values. And who wouldn’t want that, right?

Certified B Corps “do business” for the greater good. They are societal enterprises that incorporate social goals with business goals.

There are currently 1,600 businesses that have received B Corp certifications, and Decisely happens to be one of them. Other notable names include Warby Parker, Patagonia, and Ben & Jerry’s. (You’re not the only one with ice cream on the brain.)

Here’s the thing about B Corps: we have to abide by these social standards. For example, in our office, we do everything environmentally friendly. We rarely use our printer (there’s a per page charge to the employee!), encourage composting and recycling, and stock our kitchen cabinets with reusable cups, plates, and utensils.

But it goes far more in depth than that. In order to become a B Corp, a business has to take an Impact Assessment, which is given by B Lab. And said business must score at least 80 out of the 200 possible points. The scope of issues that is covered include things such as: overseas vendors and the quality of their facilities, the use of renewable energy sources, and the transparency of information with employees.

B Corps are committed to both their partners as well as the surrounding communities. In doing so, we garner less pressure from investors because we are not solely profit-driven. Keeping social responsibilities at the forefront has many advantages. For one, pretty much all of us care about the world around us. And talented employees strive to find positions at companies that are socially conscious.

Not only that, but customers care about your company and the companies you work with, including what these companies stand for. By joining forces with a B Corp, you can enjoy all of those “guilty by association” perks.

The premise behind B Corps has been prevalent in business for quite some time. For instance, Johnson & Johnson have always stood by the idea that the company does not answer to investors, but to their end users (e.g. nurses, parents, patients, etc.). BMW has also implemented a Schools Environmental Education Development Project to educate students across the country about the most impactful environmental issues that we are facing today. The Lego Group has publicly stated its goal of running off of 100% renewable energy by 2020.

And all of these companies are consistently generating profits. Meaning financial success is not sacrificed for social good. By working with a B Corp, you can also better your business’ reputation and understand how to not only do business well, but do business “good,” too.