Who is Decisely?

Decisely is an integrated technology solution to manage all your HR needs from recruitment to retirement, and everything in between.

With over 150 years of combined experience, our leadership team has grown Decisely from a simple brokerage firm to a diverse team of licensed representatives and industry experts. Our Decisely family is focused on providing the best benefits, HR, and compliance management service on the market.

Our Board Members

Kevin Dunn


Russ Fradin


Michael Gross


John Hahn


Wally Smith

Board Chair

Stefan Tintea


Leadership Team

"You miss 100% of the shots you don't take. You need to start shooting at your goals."
— Wayne Gretzky

As CEO of Decisely, Kevin is building a new standard in the benefits technology and brokerage insuretech space. Decisely is a partner to brokers as well as a trusted advisor and turnkey SaaS technology for small business in the US. Kevin joined Decisely from Mercer, where he created and implemented the strategy and marketing for Mercer Health & Benefits private exchange technology. Kevin has over twenty years of experience in e-commerce and online distribution. He has co-created two start-ups within Fortune 100 companies and built the award winning Delta.com.

Kevin also specializes in merger and acquisition strategies along with business development, negotiation and implementation of processes that have generated over $600 million in annual revenue for multiple Fortune 100 companies. He graduated with a B.B.A. in economics and an MBA from Georgia State University. Kevin also serves on the board of directors at Fiducius, a private equity backed firm based in Cleveland, Ohio.

"It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so."
— Mark Twain

Richard has over 25 years of experience developing software for employee benefits applications, and is a serial entrepreneur who co-founded and grew PlanSource, a SaaS employee benefits technology company focused on insurance exchanges and employee benefits administration. PlanSource is now used by over 10,000 brokers and over 3.5 million consumers. Prior to PlanSource Richard was a cofounder of Sylinq, an employee benefits technology sold to Ceridian.

At Decisely, he is responsible for product development and partner integrations.

Richard has BS in Computer Science and Mathematics from Weber State University.

"Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime."
— Mark Twain

Brad serves as the Chief Strategy & Financial Officer at Decisely. He previously served as Managing Director and President of Europe and Middle East for BCG BrightHouse. He joined BCG’s Atlanta office in 2001 and left in 2004 to help start (r)evolution partners, a growth and innovation strategy firm that was acquired by Prophet in 2012. Brad returned to BCG in 2016, after BCG’s acquisition of BrightHouse. He served as the Chief Operating Officer of BCG BrightHouse to help grow and scale the firm globally. In 2018, Brad moved to Berlin to start and build the BCG BrightHouse business in Europe and the Middle East. His worked principally focused on helping BCG’s global clients to improve their business performance and impact. He has deep experience in industrial goods, automotive, telecom, healthcare, public sector, insurance, financial services and consumer products.

Brad was born and raised outside Washington, DC. He earned an MBA with honors from the Booth School of Business at the University of Chicago and a BS in Chemical Engineering with honors from Case Western Reserve University. Brad has served on the executive committee of the Product Development and Management Association board and has been awarded the American Marketing Association’s Marketer of the Year. He has been a coach of girls’ youth soccer and lacrosse for over 16 years. He was a speaker at the 2017 US Lacrosse national conference, where he gave a talk on coaching girls for competence to build confidence. Brad and his wife are the proud parents of three daughters who attend the University of Wisconsin, Marquette University, and Walton High School.

"When we strive to become better than we are, everything around us becomes better too."
— Paulo Coelho

Chris serves Decisely as the chief sales and growth officer, leading the firms’ efforts in developing and executing on Decisely’s sales and growth strategies. He is a member of the Senior Leadership team.

Chris is a seasoned senior executive with a deep understanding and perspective of the Employer sponsored Healthcare ecosystem serving as a Chief commercial officer for two global Healthcare consulting and brokerage organizations (Aon and Mercer) as well as chief growth officer for two care management / point solution providers (Accolade and Vault Health).

Chris has over two decades of P&L accountability delivering outstanding growth results within expense parameters. In his CCO roles Chris directed growth initiatives that exceeding expectations, he led M&A efforts including but not limited to, developing a build/ buy / partner framework, identifying and prioritizing acquisition targets, building a model to assess the intangible opportunities and risks, coordinating the structure with corporate development and negotiating the terms of successful deals. In addition to driving meaningful growth results, all of these efforts consistently resulted in gaining market share in an extremely competitive space.

Chris has broad healthcare experience with foundational experience in employer sponsored health and benefits plans including self-insured and fully insured Health plans, non-medical benefits, voluntary benefits and care / condition management solutions. He has led global sales and account management teams and has served on the Executive leadership teams for nearly twenty years. Chris earned his BA in Political Science from Ithaca College.
Chris lives with his wife and children in the greater Des Moines, IA area.

"We make a living by what we get, but we make a life by what we give."
— Winston Churchill

Diane is a strategic marketing professional with over twenty-five years experience in brand and marketing management, including global product launches, marketing communications, consumer insights, pricing, and consumer and trade promotions. Most recently, Diane was in the commercial and residential building industry with Atlas Roofing Corporation. Prior to Atlas, Diane held a number of strategic marketing positions in the medical device industry with Alcon, a division of Novartis, the apparel industry with Hanes, the food and beverage industry with Planters LifeSavers Company, a division of Nabisco, and agency-side with Norton Agency, based in Chicago. She started her career at M/A/R/C, a custom marketing research firm based in Dallas, TX.

At Decisely Diane is responsible for corporate branding and marketing efforts as well as client enterprise marketing programs.

Diane obtained a B.B.A. and an MBM in Marketing from the Terry College of Business at the University of Georgia.

"Live life purposefully. Destiny awaits!"
— Peaches

Ershla brings nearly 20 years experience to the Decisely team, most recently as Director of Client Engagement and Experience with Anthem, Inc. Ershla has extensive experience working with cross-functional teams, including Sales, Implementation, Technology and Training, to ensure smooth operations and optimized efficiency. In addition to Anthem, Ershla also has worked at Humana and McCart Group in a variety of Operational and Leadership roles. Her goal is to deliver the best, most operationally efficient partnership experience possible.

"You cant live a perfect day until you do something for someone who will never be able to repay you."
— John Wooden

"Not all who wander are lost."
— J.R.R. Tolkien

Over the years Gerald has developed a management style that he uses to build dynamic, high performing teams. With a strong foundation, he is able to be agile in his approach to each situation. With his development background, he has the ability to develop business process solutions that not only provide the most effective way to accomplish the task but also allowing to provide the best customer service as possible.

Gerald’s background has provided him with a wide range of skills that center around a basic principle – “Get Things Done”. Gerald is driven to solve problems and find the most efficient way to provide the best service possible. He has managed 100’s of projects from small inter-departmental projects to enterprise wide project with numerous stakeholders. He has a demonstrated history of bringing projects to a successful completion.

"Expect Miracles"

Misti Moore is a seasoned professional with nearly two decades of experience in communication and marketing. She’s unlocked the recipe for success—a blend of creativity, strategy, and data-driven decisions. Misti’s driving force is results, whether it’s customer acquisition, uncovering authentic consumer needs, or crafting impactful campaigns.

Misti’s marketing journey has been an adventure, encompassing a diverse portfolio from marketing to branding. She’s taken the lead on countless brand creation, lead generation, and marketing communications initiatives. What truly distinguishes Misti is her belief that marketing isn’t merely a support function; it’s the engine behind business growth.

With a passion for understanding consumers, Misti is an enthusiast for content creation, always on the hunt for genuine insights. Her mission is crystal clear—deliver results that increase profitability. And here’s a little secret—Misti really enjoys both the people and the work she does at Decisely, but let’s keep that between us!

Richie Seaberry is a Portfolio Manager at Decisely with a focus on supporting small businesses to obtain the best health insurance at the best price possible. He lives in San Clemente, California, with his wife and three children. Richie has over nine years of experience in the health insurance space starting his career with Decisely back in April of 2014. Richie has been instrumental in setting up, administering and selling Association Health Programs with a turn-key benefits solution. This is including but not limited to providing a technology platform that includes data collection, quoting generation, customer service support, marketing communications, and offering host of integrated Human Resources tools. He is passionate about helping small businesses in their effort to maintain a healthy bottom line while managing their insurance and benefits efficiently.

Bill Sowders is VP of Enterprise Sales and Portfolio Manager at Decisely, focusing on supporting small businesses to obtain the best health insurance at the best price possible. Bill is a seasoned sales professional with vast experience assisting businesses of all sizes and market segments with their employee benefits strategies. Throughout his career, he has held key leadership positions in sales, product development, and marketing at two Top 25 Healthcare Tech firms, three Fortune 500 firms, and two Healthcare Market Leaders.

Most recently, Bill was responsible for driving expansion and growth into the largest brokerage firms nationwide. He was also responsible for setting strategy for all broker and partner markets including communications, segmentation, online broker account access, and incentive compensation. Bill has a unique and deep understanding of the employee benefits market with vast experience in both group insurance and benefits administration, and in particular the ability to combine both to maximize efficiencies technically and financially.

Bill is certified as Health Savings Account expert (HSAe), as well as certified in Flexible Compensation by the Employers Council on Flexible Compensation (ECFC). Bill also has his Life/Health certification from the State of Georgia. Bill earned his B.A. in Economics from Georgia State University and lives in Braselton, GA, with his wife and six children.

Craig Meldrum brings over 25 years of employee benefits experience, mostly all in national accounts sales and consulting. Craig has an extensive background in large complex national accounts; his experience includes medical plans, benefits administration, voluntary benefits, part-time plans, Medicaid education, and franchise/association arrangements. Craig leads Decisely’s efforts in developing new franchise and association employee benefit offerings.

"Don’t judge each day by the harvest you reap but by the seeds that you plant."
— Robert Louis Stevenson

Peter is a results-driven business leader with over 25 years of experience in the insurance industry. His unique professional journey has provided him the opportunity to hold leadership/executive positions in Consulting, Client Success, Sales, Operations, Compliance, Training, Claims, Vendor & Product Management. Having spent time on the carrier (Aetna), broker (Mercer/Willis/OneDigital), retail (National Vision Inc.) and technology (Morneau Shepell, Inc.) sides of the business allows him to bring a unique perspective to an evolving industry.

Peter’s history with start-up, mid-stage growth and Fortune 500 companies includes developing $16+MM first year revenue for Mercer Integrated Benefits ($40+MM year two pipeline), organizational integration of product/staff/client acquisition while increasing revenue over $5MM for Morneau and designing operational efficiencies that realized over $7.3MM in immediate corporate savings over his career.

At Decisely, Peter is responsible for Carrier Relations and leads the organization’s oldest AHP vertical. He also created Decisely’s “Accessible Care” product suite. He graduated from the University of Connecticut with a BA in Economics and a concentration in Math.

"The secret of getting ahead is getting started."
— Mark Twain

Alex is responsible for building automation and tools necessary to both serve Decisely’s customers needs and make operations efficient. With over 17 years of experience building software and leading teams of developers, Alex brings expertise necessary to help Decisely grow as a technology company.

Alex’s first software development job was with a Belorussian company “Mebius” where he built software that still runs in a lot of Belorussian banks. Since then Alex shifted focus to work on HRIS and enrollment systems.

In 2008 Alex accepted a position at PlanSource and moved to the United States, Utah.

At PlanSource Alex started as a Sr. Software Engineer, working together with Richard Mann to build the online enrollment system practically from scratch. Over 7 years there, he got to experience and participate in growth of teams, systems and all kinds of application and database scaling issues. Eventually Alex got promoted to a Director of Software engineering.

Before joining Decisely, Alex had a short term jaunt with Instructure, an educational software company. At Instructure he led a small team of 4 developers who built a video hosting and learning platform for education.

Alex has a master’s in Atomic Physics, from Belorussian State University, however computers, games and programming were always his passion. His final thesis work at the university was a computer program that calculated the nuclear fallout from the Chernobyl atomic power plant event, using the historical weather data. Alex being a gaming nerd, that program was built using C++ and OpenGL, the controls were very similar (if not the same) as in Quake II – a game made by ID Software. Alex did not get the highest scope for it though, because in the animated 3d visualization Moon was revolving around Earth in the wrong direction (facepalm). What examiners did not understand, one of whom unfortunately was a professor of astronomy – THIS WAS NOT THE POINT of the beautiful and interactive 3d visuals Alex spent months working on.

"The Pessimist sees difficulty in every opportunity. The OPTIMIST sees OPPORTUNITY in every difficulty."
— Winston Churchill

Marlena “Dezz” Mardigan is Decisely’s Vice President of People/Human Resources. Dezz is responsible for leading Decisely’s people in the human resources department, with a focus on developing and executing recruiting, talent acquisition and employee relations strategies that represent the organization’s culture and values. As a member of the leadership team, Dezz contributes directly to long and short-term strategic objectives of the organization while maximizing organizational effectiveness. She oversees HR programs and initiatives that enhance the employee experience and partners with leaders across the organization.

Dezz has over 20 years of human resources management experience with 11 years in leadership roles. Prior to joining Decisely, Awarded, Dezz worked as an ex-pat internationally in Australia mastering the Asian-Pacific markets. Dezz also held leadership positions in the executive search, consulting and staffing industries. She has extensive experience in project management evaluating and improving process and efficiencies through technology and creating superior recruiting and talent acquisition departments. She has successfully led high performing teams while providing a clear integration strategy for leadership.

Some of Dezz’ areas of expertise include: Leading enterprise-wide HR projects; influencing managers and driving organizational initiatives; cost benefit and compensation analysis; HR process improvement and procedure automation; advising on talent development and succession planning; standardizing HR policies and procedures; talent management and performance development; and high impact training and engagement programs.
Dezz holds a Life, Accident & Sickness license, CDR, DIR, ACIR, DDI, PAR and Victory certifications as Business Administration degree from University of West Virginia Institute of Technology.


At Decisely, we pride ourselves on maintaining a strong company culture. One that allows us to thrive as individuals, as well as team members. If you are looking to join a team that is committed to making a difference in people’s lives and having a great time, Decisely may be the perfect fit for you.

Here are some of the benefits and perks:

  • Amazing people—and meaningful work
  • Nationally competitive salary
  • Health benefits for employees and family
  • Flexible PTO
  • 401(k) with company match
  • Wellness activities and challenges
  • Fully stocked kitchen
  • Volunteer opportunities
  • Appreciation for who you are and what you do.

[Click image to expand]

Current Job Openings at Decisely

Our Investors:

Decisely Employees
Sightway Capital
Galway Holdings
Decisely Torch

See what we can do together.

The Power of We