Brad serves as the Chief Strategy & Financial Officer at Decisely. He previously served as Managing Director and President of Europe and Middle East for BCG BrightHouse. He joined BCG’s Atlanta office in 2001 and left in 2004 to help start (r)evolution partners, a growth and innovation strategy firm that was acquired by Prophet in 2012. Brad returned to BCG in 2016, after BCG’s acquisition of BrightHouse. He served as the Chief Operating Officer of BCG BrightHouse to help grow and scale the firm globally. In 2018, Brad moved to Berlin to start and build the BCG BrightHouse business in Europe and the Middle East. His worked principally focused on helping BCG’s global clients to improve their business performance and impact. He has deep experience in industrial goods, automotive, telecom, healthcare, public sector, insurance, financial services and consumer products.

Brad was born and raised outside Washington, DC. He earned an MBA with honors from the Booth School of Business at the University of Chicago and a BS in Chemical Engineering with honors from Case Western Reserve University. Brad has served on the executive committee of the Product Development and Management Association board and has been awarded the American Marketing Association’s Marketer of the Year. He has been a coach of girls’ youth soccer and lacrosse for over 16 years. He was a speaker at the 2017 US Lacrosse national conference, where he gave a talk on coaching girls for competence to build confidence. Brad and his wife are the proud parents of three daughters who attend the University of Wisconsin, Marquette University, and Walton High School.