Nearly 70% of consumers factor in online reviews when making a buying decision. We’ve all probably read online reviews at one point or another when it comes to restaurants, nail salons, doctors – the list goes on and on. Discover why it’s important to receive positive reviews to maintain a successful business.
Online reviews impact buying decisions. 88% of consumers read online reviews before trying a product or service.
Reviews don’t have to be a scary thing. Yes, sometimes consumers use reviews to air out their complaints. However, if you turn away from online reviews, you are missing out on a large consumer base. Customers that read online reviews are 133% more likely to buy a product or service (as opposed to not reading any reviews at all). Use online reviews as an opportunity to provide information to that consumer base.
Secondly, online reviews help your presence, well, online. You can easily increase your company’s search rankings by enabling consumer reviews on your website. This is how it works: a review is user-generated content. The more user-generated (and unique) content you have, the higher relevancy and authority you have. Relevancy and authority are two items that factor into the way search algorithms rank webpages. Search algorithms such as Google also incorporate other review sites such as Yelp.
The more online reviews your business has will typically increase conversions. That can also include negative reviews. Consumers view companies that have a mix of reviews as more sincere and genuine. If you promote your brand as an honest and transparent one, you have nothing to fear when it comes to negative reviews.
On the flip side, online reviews can also impact your ability to attract top talent. When candidates begin an initial job search, 76% of them will look for reviews on a business before even considering a job opportunity. The top online review sites candidates use? Glassdoor, Indeed, and Vault.
Here’s the kicker: negative reviews do not impact consumers as much as they do candidates. Top talent want to work for a five-star company. From social media to review sites, job seekers do as much research as possible prior to accepting a job opportunity.
Decisely cares about the success of your company, and online reviews are just one of the many components needed for ongoing success.
Love ‘em, hate ‘em, fear ‘em – but you need them or you could be losing out on both talented employees and new consumers.