ICHRA is transforming the future of employee benefits — and the latest data proves it. By empowering employee choice, controlling costs, and improving retention, ICHRA delivers a scalable alternative to traditional group plans. ICHRA is helping employers navigate today’s workforce challenges by turning health coverage into a true strategic advantage.
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About the Author — Jess Southwell
Jess Southwell is the SVP, GM of Amazon and CHOICE Arrangement at Decisely. With over 15 years of experience, she is a healthcare and technology leader focused on building and scaling client-centered teams and solutions in complex, highly regulated environments. Her background spans product, operations, and client experience, with expertise in health tech, benefits strategy, and consulting. At Decisely, Jess leads the Amazon client partnership, and the CHOICE Arrangement (formerly ICHRA) platform strategy, aligning product development, client success, and service delivery to create seamless, scalable solutions. Her work focuses on improving processes, integrating systems, and helping organizations deliver clearer, more accessible benefits experiences.
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