In more than three decades in the health and benefits industry, I’ve operated under two simple, guiding principles:

• Do what’s right for employers.
• Do what’s right for employees.

At times, those two goals can seem at odds. But when they align — when you find the balance between cost control for the employer and meaningful coverage for the employee — the results are powerful. That alignment is where the real impact happens.

A Mission Rooted in Choice and Affordability

Nearly a decade ago, Decisely was founded with a bold goal: to solve the health and benefits challenges facing small and midsize employers and their employees.

We built our foundation on three priorities:

1. Develop health coverage that offers choice and affordability
2. Deliver it through a state-of-the-art platform that eliminates friction and complexity
3. Scale access to as many employers and employees as possible to sustain long-term value

That combination — smart product design, technology-driven delivery, and scalable access — continues to define who we are today.

Delivering the Promise

The results of our latest Decisely Benefits Matter white paper show that our approach is working.

Employers leveraging Decisely’s benefits solutions are achieving employee retention rates more than double those who do not offer benefits through our programs. In several industries, the impact is even greater, and the cost savings from reduced turnover make the results even more meaningful.

We’re proud that nearly 3,000 employers trust Decisely to support their teams, and that our solutions are helping them retain talent, stay compliant, and reinvest in their business growth.

A Continuous Journey of Innovation

At Decisely, providing meaningful health and benefits solutions isn’t a milestone — it’s a continuous journey. Our team remains relentlessly focused on innovating within that mission, from the expansion of our ICHRA platform, new plan designs, and a seamless technology experience that integrates HR, payroll, benefits, and compliance into one ecosystem.

Our focus remains unwavering: to bring choice, affordability, and simplicity to the small and midsize employers who drive America’s workforce, and to ensure their employees have access to the care and coverage they deserve.

Because when we do what’s right for both employers and employees, we’re not just transforming benefits, we’re redefining the entire experience of how benefits are delivered, understood, and valued.

When that happens, it’s more than meeting a business goal, it’s fulfilling a purpose. It’s proof that doing what’s right creates lasting impact. And for me, that’s deeply rewarding — both professionally and personally.