One of the first steps to hiring top talent: attract them with a well-written job description. After all, a job posting is an ad for your company’s brand. You’re looking for the right people that can perform the job responsibilities and fit within your culture. It may require more time, but writing a well-crafted post is well worth the effort. Here’s how you can write job postings that attract top talent:
1. Think about where you post.
Most often, it’s easy to want to get your job posting on as many sites as possible, including Indeed, Monster, Ziprecruiter, Google, the list goes on. Tools like Decisely Recruiting will post your job on all the sites with a single click. While that may mean you’ll receive a lot of applications, that doesn’t mean you’ll receive qualified candidates. The economy is improving, which means job seekers aren’t limited in terms of options. Most candidates are not applying solely for your posted position. Whether you promote a position through your website, social media, or on a job forum, choose the outlets that match your target candidates. (Fun fact: the top way companies still receive the best candidates are through employee referrals).
2. What’s your competition doing?
Always a question to ask – how are your competitors posting jobs? What key words are they using? Monitoring their activity allows you to pivot and change your descriptions (if necessary) to attract the ideal candidate. You’ll know what to do and what not to do before wasting any time and resources.
3. Have the mind of a marketer.
As previously stated, a job posting is an ad. When you think of a job description, you probably think of outlining the responsibilities and qualifications for that specific position. Make sure you include keywords that your target candidates are searching for. Tap into some emotional language – get candidates excited about the job and about your company.
4. Use the right resources.
You don’t have to write your job posting in a vacuum. Tools within Decisely provide examples of well-written job postings. Decisely Recruiting also helps you weed out those that aren’t the right fit, saving you time when it comes to narrowing down your stronger candidates.
5. Edit, edit, and then edit some more.
We know hiring is critical to growing your business. You might be in the mindset of scaling your company quickly. However, that doesn’t mean rushing your job posting just for the sake of posting it. Have a couple different people take a look at it. Have them suggest what could be improved, what could make it stand out more, etc. Plus, they can also give you their interpretations of the listing and if it’s something that would peak their interest if they were a job candidate.
Following these tips means stronger candidates and a stronger company. Once you narrow down your search, engage in conversation with these potential hires, determine culture fit, and continue to define what makes your business unique.